Tiger Woods’ extremity injuries are horrific, but he was able to survive the car crash. Would that have been the case for a woman? Please check out this article discussing the need for gendered and precision innovation in the design of crash test dummies! Click here to read.
From personal protective equipment to power tools, much of the products in the retail sector are designed using the average man as the blueprint. To highlight the importance of gender/sex-specific design in retail, iGIANT® is hosting a virtual Retail Design Summit on April 13, 2021. The purpose of the summit is to foster meaningful discussion on the impact of gender/sex-related design issues within the retail sector and encourage innovative design elements. Please view the fa